Vynl Bikes is an aluminum small run bike company with roots in racing but a future in fun.
We feel fortunate to have been tapped to help evolve this growing brand. A fresh new logo, frame graphics and a new head tube badge were first up to be refreshed.
Every bike Vynl makes the rider gets to pick paint and badging options.
As a direct to customer brand, the website was a very important undertaking. We chose a gallery type approach to featuring each model.
Product details are easy to see.
At the heart of the web site is the “configurator” which allows riders to see what they dream.
Every bike is shipped with a manual, that is enclosed in a custom 7 inch record sleeve.
Although the brand is very black and white (like an art gallery) the manual took some cues from the custom paint program.