Strava Premiumapparel, Art Direction, Branding, Cycling Kits
After creating the original Strava brand a number of years ago it was an honor to return to creating some new pieces for their Premium offering.
Working closely with the creative team at Strava, the goal was to create a stylish, minimalist piece that was understated, fashion forward and a little unexpected.
To accomplish our goal of “unexpected” clothing produce, Cuore, came up with a brilliant idea and process to add reflective appliqué to the gradient dot pattern.
The reflective pattern effect maintained the goal of minimalism, while adding safety all the way down to the short.
We also developed a number of designs for hats as a part of the premium offering that appealed to runners and cyclists alike.