LocaliqArt Direction, Visual Design, Web Design
One of the most accessible touch points of the localiq brand is their web presence. Localiq.com was the first large scale application of the new branding elements.
Our role was to design a system of templates that was flexible enough to accommodate the content that was being developed and implemented by the internal team at localiq.com
Many of the templates we designed were focused around making content and quick statistics, easily accessible.
Even at the lowest level pages, a strong organizational aesthetic helped define the brand as well as the information.
The localiq mobile experience was extremely important to the brand launch.
In our template design phase we made sure that all of our pages were optimized for the mobile experience and that no information was lost simply because users were on a smaller screen.
The page template inventory was large and all pages were considered.