Cannondale: SystemSixArt Direction, campaign, Visual Design
The SystemSix is truly in a class of its own. With Fry Advertising driving the creative we designed a visual system that helped define its class.
Looked fast in spread.
In store system application.
In ain’t real ’til it has a catalog. Covered.
No joke at launch, the SystemSix was proved in wind tunnels to be the world’s fastest bike. We just let it be known.
More bike. More catalog.