BJC metaapparel, Cycling Kits, Logo/Corporate ID
BJC Meta is an offshoot of the hugely successful Boulder Junior Cycling Team focused specifically on assisting promising young athletes into the competitive world of U23 elite bike racing.
The meta brand was designed to build off of the familiar elements of the BJC brand but make it a bit more pro and grown up.
The new brand had to fit into the world of today young bike racing elite.
Fast is fun and so was the gear off the bike.