Vendavo eBookArt Direction, Illustration, Print
With our rebrand of Vendavo, we also undertook the design of a key download available on the vendavo.com, that became the literal definition of profitable selling, the Company’s new direction for describing the value of pricing.
Key illustrations were undertaken to drive home key ideas and references. rich with stats we aimed to not let the book ever become boring, or what you would ever expect form an industry publication.
The concept of the book was to be what would happen if an info diagram and a white paper had children, we got the result we were looking for.
As the book comes to a close it was important to end on a positive note, the idea that Vendavo could help in uncertain or complex times within an organization.