SpotrightArt Direction, Branding, Visual Design, Web Design
The new evolution of Spotright involved rethinking the brand from the ground up and what they really meant to their audience of agencies and brands. We arrived at the notion that big ideas come from the data that Spotright can access.
We developed and documented a completely new look and feel that resonated with agencies and brands.
A thorough guide was developed to launch the new brand.
The new look was translated to a fully redesigned web presence.
The new website provided a much better platform that communicated the solution that Spotright provides its clients as well as bein ga much more efficient lead gen capturing tool.