Punk Rock RollerfestEvent Design, Print
When we ‘re approached to develop a theme for a fundraiser for the Boulder junior cycling team, we were only happy to bring some punk to the party.
A rollerfest is fixed gear bikes in stands on a stage where racers sprint for 500 meters for the fastest time. This event was held in the name of fundraising for a good cause. The kids.
The identity and concept held through the whole event, pro cyclists and local characters all took to the stage to try their hand at a best time.
True to theme we designed and made, maybe one of the best winners jerseys ever.
US pro criterium champ Eric Young won the event, but it was the kids who really won. The event raised thousands of dollars that went to making the next crop of cyclists that much more well equipped.