optimism eye wear + care

Brand Development, campaign, Logo/Corporate ID, Visual Design

optimism eye wear + care

Optimism eye wear + care is a new approach to eye wear and care, they exist to improve sight and do good. Their unique business model in eyewear is that they provide one pair of glasses to someone in need for every pair purchased.

Logo reversed out on hero color.

Optimism brand mark across eye wear package and socials.

Store signage and interior concepts.

Brand launch collateral and accessories.

Brand graphics and patterns.

In-store posters: Copy by Evan Fry.

Additional in-store posters: Copy by Evan Fry.