Olivetti BikesArt Direction, Branding, Logo/Corporate ID
Angrybovine was proud to help the independent bike fabricator, Olivetti, update their brand look.
This was an opportunity to explore new territory and modernism for this fledgling brand.
In our move forward with the brand it was important to make sure the brands short ( but deep family…) history wasn’t forgotten, we were honored to refine the legacy mark for continued usage.
It was actually our refinement of the heritage mark that lead us to our head tube badge design for the Olivetti.
Branded bike, color and “Thunder Pig” reveal at NAHBS 2018.