OclaroBrand Development, Logo/Corporate ID
The new identity reflects the merger of 2 companies and the singular focus that their new unification represents.
We extended the new identity into collateral that was distributed to over 3000 employees around the world.
Some of the first places the identity was revealed was via signage at a number of oclaro’s campuses worldwide, announcing the arrival of the new brand.
Communicating the new brand values was paramount to the executive team at oclaro, we were more than happy to create materials that distributed the brand at a glance, getting team members all on the same page.
With so many products and places the brand would live, an intensive brand and logo guide was developed to help smooth the transition into the new brand consistently and correctly.