lasweatapparel, Art Direction, Brand Development, Branding, Logo/Corporate ID
Angrybovine was approached to help craft the identity for La Sweat, an emerging fashion brand in the athletic apparel space.
La Sweat wanted to be positioned directly in the fashion space, and to be known for daring patterns and a haute couture feel.
We developed a branding system that is focused will grow with the brand and useful in many settings.
As part of the identity project we also explored patterns that will be used for fabric applications. This one is called. “koogee outlaw”.
Pattern design: “Burbee battlefield”