Jekyll LaunchArt Direction, campaign, Collaboration, Visual Design, Web Design
We partnered with Fry to help design and launch the visuals for Cannondale’s game changing enduro bike, the 2018 Cannondale Jekyll
Implementing a good graphic system from the start helps ensure consistency in any launch, this was no different.
With a launch this big you gotta go print. Full bleeds and spreads please.
We also designed an interactive microsite that allowed enduro fans to pick brackets of winning athletes on the Enduro World Series tour.
We carried the campaign look into more detailed material like this compact pro0duct brochure.
It was important in this brochure to balance the aggro riding that is happening aboard the Jekyll as well as enough room to tell the tech story.