DovetailBrand Development, Branding, Product Design, Web Design
Dovetail is a startup concept, that was going to be a place (web based and mobile) where anyone who needed team to launch a web project could do so. On demand.
Simplicity was a goal, in a sense the dovetail service was to be a match maker of sorts for creating the ideal team. After making a few criteria selections the team selection had begun.
Tactile and fluid. The experience in sorting through your ideal team and managing was designed to be as easy as leafing through your itunes catalog.
Creating a clean experience that yielded many necessary details was handled through a series interaction that upon deeper exploration revealed deeper sets of information.
Once the right team had been selected, a concise, sharable and actionable team roster was created that could then be put into action.