Cannondale: HabitArt Direction, campaign, Visual Design
The Cannondale Habit: A stripped down and no bullshit campaign with Fry Advertising for a mountain bike that is good for mountain biking. Featuring art by rider Max Nerurkar.
Full flow. Spread.
Singled up. Still shredding.
On the web, around town and on PinkBike.
Straight forward cover for a straight forward bike catalog.